The aim of this project is to design and apply an experimental model that uses environmentally-friendly wine production techniques, in order to optimise the resources used and to minimise the environmental impacts produced during the life cycle of the wine. The project methodology will be as follows: • Encouraging agents and representatives of La Rioja's wine-producing sector to participate in the project by forming working groups in which they take their prior knowledge and draft it into documents to be handed out to interested parties. • Use of specific software for analysing the wine's life cycle. • Trials using environmentally-friendly production techniques in vineyards. • Training activities to encourage the use of the techniques and results of the project among representatives of the sector. • Practical demonstrations to familiarise representatives with the proposed techniques. • Design, construction and testing of an environmentally-friendly prototype for collecting, storing and transporting grapes.