Overall objectives: • To foster and promote environmentally-friendly production techniques for the vine, which is such an important crop for La Rioja. These techniques will use special vine-growing systems that make rational use of factors in production. • To use environmentally-friendly production techniques in viticulture and wine-making as a differentiating factor to increase the competitiveness of our wine in an increasingly complex market. Besides their quality, our wines will have the advantage of having been produced in an environmentally-friendly way, two concepts that may at first sight seem incongruous for wines that use a quality-based Denominación de Origen or appellation model, as is our case. • Take advantage of the synergy between diverse European, national and regional funds for activities in this area, and activities and projects that have been carried out previously.